China Market Development Services: Ready Product
China is ready for your products, but are your products ready for China? Buyers seek products tuned to their language, culture and business practices.Modest investments in localization and customization provide differentiation, enhance usability and greatly extend the marketability of your products. Dextrys helps our customers maximize the success of their products in China through a complete suite of Product Engineering services that encompass everything from translating manuals and interfaces to developing China-centric features and ensuring a flawless launch through testing and quality assurance reviews.
Product Localization & Translation
Dextrys research on Chinese software buyers shows the quality of translation heavily influences their perceptions of the quality of a company and and its products. Effective localization addresses user interfaces, messages, help files, manuals and other supporting materials and must include processes to ensure translations remain in synch with future product releases. Dextrys brings native understanding of cultural nuances and preferences as well as deep experience in handling the technical issues of Chinese character sets and changing message lengths.Learn more...
Product Modernization
Software modernization rejuvenates legacy products to extend their useful life, enhance their marketability and maximize their revenue potential. Modernization provides a cost effective way to add functionality, adjust packaging, convert product components into services, or port products to new platforms to better serve the Chinese market. Learn more...
Product Development
The size of the China marketplace creates attractive opportunities to build products to handle China-specific needs. Dextrys development teams are highly skilled in product engineering disciplines and bring a native understanding of the Chinese market. With the ability to serve as a seamless extension to US product teams, Dextrys engineers can assist in applying company technology to create new revenue opportunities. Learn more...
Web Development
Chinese businesses rely heavily on the Internet for their interactions with US product providers. An effective web presence brings credibility, strengthens marketing efforts and simplifies support. Working hand-in-hand with the localization team, Dextrys web developers help companies create an effective Chinese-centric web presence that can expand as their business and customer base grows. Learn more...
QA & Testing
Chinese business software buyers rate product quality as the most important attribute when making product purchasing decisions. Ensuring high quality from initial launch into the China market is essential for building brand and justifying higher pricing levels. Dextrys offers complete quality assurance and testing services to help validate and improve the quality of product offerings and ensure readiness for launch in the Chinese market. Learn more...